😎 The Gen Z running revolution is making running cool again


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Hey runners, Jessy here 👋

Newsletter #256 is all about how cool running is (even when the weather's not).

Here's what I have for you today:

  • 🌬 When it comes to difficult and cold weather conditions like rain or even ice and snow, there is plenty of gear you can grab to make your run safer and more enjoyable. Unfortunately, the wind is a bit more challenging.
  • What's a good 10K time? Well, that depends on many different factors, but we've got the data to break it down for you.
  • 😎 Is Gen Z making running cool again? Run clubs are becoming a primary place of socialization for Gen Z, replacing weekends at the clubs and even dating apps.

Get ready to get faster!


Running In The Wind Guide: 7 Tips For Windy Day Runs

💨 Do you have trouble running in the wind? Well, you aren’t alone.

🌪 Running in the wind forces you to use more energy to move forward, making you work harder to reach the finish line.

🌬 If the thought of running during a windy day makes you want to opt for the treadmill or, even worse, skip your run altogether, don’t give up just yet! We’ll show you a few tips to master a windy run.


What’s A Good 10k Time? Average 10k Times By Age & Sex

⏱ What's considered a 'good' 10K time depends on a lot of factors like age, sex, and what you subjectively consider 'good.'

🏃🏼‍♀️ We collected data based on age, sex, and how much training you've done to give you an idea of how you compare to others at your level.

📋 Looking to improve your 10K? Check out our training plans here:


Parkrun Records Are Gone To “Promote Inclusivity” And Runners Aren’t Happy About It

Here’s How Gen Z Is Making Running Cool Again

🏃🏼‍♀️ Every generation has its own cultural legacy, which is defined by social movements, enduring memories, and similar life experiences.

🪩 Fitness trends have always been a significant defining point for generations. In the 80’s, it was Jazzercise, step aerobics, and neon leotards. For millennials, strength training, #strongnotskinny, and Instagram ‘fitspo’ was made mainstream.

😎 Now, Gen Z is in the middle of making running cool again, replacing weekends at the clubs and even dating apps.


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