WATCH NOW: Kofuzi "Runs Like Hell"


Today, we have something special for you!

I wanted to send a quick personal note to share a project we’ve been excited about at Marathon Handbook.

Earlier this year, we launched Runs Like Hell, a YouTube series inspired by Hot Ones, but built for runners. Each episode features a notable guest from the running world joining our host, Alex Cyr—a 1:04 half marathoner—for a progressive 5K. With every kilometer, the pace increases, and the questions get more demanding.

Our first episode, filmed in Toronto last fall, featured comedian and creator Laura Green. Today, we’re releasing Episode two, and I think it’s one you’ll enjoy.

This time, our guest is Kofuzi (Michael Ko), one of the original running YouTubers and a longtime voice in the shoe world and global race culture. We filmed the episode in San Antonio in December, just a week before Kofuzi ran the Valencia Marathon. Despite being deep in marathon prep, he was generous with his time and refreshingly candid.

During the run, Alex and Kofuzi talk about how running YouTube has changed, what it’s like to train seriously while traveling constantly for content, and how personal athletic goals evolve when your work takes you to races around the world. As the pace ramps up, the conversation turns more reflective—covering regrets, big-picture questions, and what comes after running—before finishing with a genuinely hard final kilometer.

Spoiler alert, the Kofuzi went for it.

It’s a different look at Kofuzi than you usually see on his channel, and one that works especially well in this format.

We also filmed our next episode while we were in San Antonio. That guest is faster than Alex, pushes him in the closing kilometer, and has represented the United States in the Olympic marathon. We’ll share more on that soon.

For now, I hope you’ll take a few minutes to watch this episode. It’s thoughtful, entertaining, and a good example of the kind of storytelling we’re trying to build beyond the written word.

Thanks for reading—and watching.

Michael Doyle
Marathon Handbook editor-in-chief

WATCH: Kofuzi Goes Full Send in Runs Like Hell Episode 2

Kofuzi takes on a progressive 5K with host Alex Cyr, opening up about training on the road, running media, and finishing with a brutally fast final kilometer.


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