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Hi runners, Jessy here with newsletter #434! 🎉

Happy Wednesday!​
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Here's what I have for you today:

• 💊 Advil is paying running and fitness influencers to promote painkillers. Here's why that's a problem.​
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• 🌟 If you look at Jeannie Rice's stats on paper, you might think she's a fit woman in her 30's, except she's 76. Here's why (hint: she runs ... a lot!).
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• Elmo has entered the running arena - thanks to On - and he's got a message about not going hard which is much more profound and timely than many may realise. My colleague Thomas breaks down why this campaign is so different, and such a winner.
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• 🏃‍♂️ If you've spent any time in the running world, you've certainly heard about threshold training. But what exactly is threshold training, and how can it make you faster?​
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• 🥶 We all have big expectations for winter running...but the reality is usually much, much different.

Get ready to get faster!

Jessy Carveth
Senior News Editor

​💊 Advil Is Paying Influencers to Convince You That NSAIDs Are Safe While Training (They're Not)​

Advil has been cozying up to the running community, throwing money at influencers to make ibuprofen seem like a staple of every runner’s routine.​
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But beyond the sleek Instagram reels and enthusiastic endorsements, there’s a hefty dose of ethical and health concerns lurking in the background.

Parkrun Organizers Rob 83-year-old Runner Of His Age Group Records

​🏃‍♀️‍➡️ WATCH: How to Improve your Running Cadence to RUN FASTER and AVOID INJURY​

Senior editor Alex Cyr dives into the science of running form and stride length, and explores how changing your cadence can make you a better runner.

Whether you're looking to improve your technique or prevent injuries, this comprehensive guide offers evidence-based tips to enhance your running form.

​Why Elmo Is Right About Running​

On just launched probably the best running shoe marketing campaign of the year - definitely the best I've seen for a long time.

The #SoftWins campaign - which you'll no doubt have seen features Elmo talking to everyone from Rich Roll to Roger Federer - is all about not going hard, about redefining 'winning'.

And, while its a cute and cheeky campaign, it's message is actually on-point and addresses a major shift we're witnessing in the running world - the bifurcation of casual vs performance running, as I call it.

Parkrun Organizers Rob 83-year-old Runner Of His Age Group Records

​🌟 How This 76-Year-Old Woman Runs Faster Than People Half Her Age​

Most runners dream of running a marathon in their lifetime.

Jeannie Rice has not only done that—she’s shattered records while doing it, well into her 70s.

And she's got "by far the highest VO2 Max of any woman her age" by those that tested her.
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So, what’s the secret behind her success? More importantly, what can the rest of us learn from her training and approach to running?

Parkrun Organizers Rob 83-year-old Runner Of His Age Group Records

​🏃‍♂️ Threshold Training Guide For Runners To Hit That PR​

Threshold training is one of the key running workouts to improve endurance performance.
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It is a type of training that consists of running long intervals at a “comfortable/uncomfortable pace,” between 85-90% of your maximum heart rate.

Here's how you can incorporate it into your routine.

Parkrun Organizers Rob 83-year-old Runner Of His Age Group Records

​🥶 WATCH: Winter Running Expectations vs. Reality​

QUICK SPRINTS

• ​11 Glute Activation Exercises For Runners: Wake Up Those Sleepy Glutes!​​
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• ​12 Running Uphill Benefits: How It Makes You A Strong Runner
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• ​15 Active Recovery Workouts For Runners: What To Do On Rest Days​​
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